The Ultimate Guide to Marketing Measurement: Marketing ROI & revenue

“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...

The Ultimate Guide to Marketing Measurement: Lead Nurturing

In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...

The Ultimate Guide to Marketing Measurement: Lead Generation

Nowadays, 66% of marketing data is used to better focus on targeting offers, messages and content. New emerging marketing technologies, popularly referred to as MarTech, can be of great help to set up this improved targeting in a data-driven way. But which data or information do marketers need the most? What...

How PhiRater helps users report easily on their logistics data

The logistics sector is rapidly changing. More and more decisions are data-driven. There are a lot of tools that assist you with these decisions. These data insights are really valuable for every logistics company. However there are still companies lacking the right tools to analyze their data in logistics....

Data-driven logistics: tips & tricks for warehousing

As we said in part one of the blogpost: big data is going to play a bigger and bigger role in almost every sector, also logistics. In the first part we talked about transportation. In this part we will discuss warehousing: How to manage your inventory or warehouse efficiently?...

Data-driven logistics: tips & tricks for transportation

Big data is going to play a bigger and bigger role in almost every sector. That’s not different for logistics. Over 90 percent of Third Party Logistics and shippers believe data-driven decision-making is essential to supply-chain activities . Which data is interesting and useful in logistics? How is this...

#FeatureFRIYAY February: fonts, a new chart and an improved date filter

February is running to an end. With Valentine’s day just behind us, our developers surely gave some new love to the platform! So we’re back again on #FeatureFRIYAY with some new functionalities recently added to Cumul.io. Curious to learn what’s new? Let’s jump right in! Posh up your dashboards with...