“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...

In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...

As many of you probably noticed, last Sunday (7th of April 2019) was a big day for Flemish people as the 103rd Tour of Flanders took place. As always there were a lot of supporters along the Flemish roads to watch the cyclists give their best. This year, there...

Nowadays, 66% of marketing data is used to better focus on targeting offers, messages and content. New emerging marketing technologies, popularly referred to as MarTech, can be of great help to set up this improved targeting in a data-driven way. But which data or information do marketers need the most? What...

The logistics sector is rapidly changing. More and more decisions are data-driven. There are a lot of tools that assist you with these decisions. These data insights are really valuable for every logistics company. However there are still companies lacking the right tools to analyze their data in logistics....

As we said in part one of the blogpost: big data is going to play a bigger and bigger role in almost every sector, also logistics. In the first part we talked about transportation. In this part we will discuss warehousing: How to manage your inventory or warehouse efficiently?...

What’s new in Cumul.io this month? We pushed some exciting new updates in March, so we won’t keep you waiting any longer. Read on to explore all the new features that were added to our platform! Filter linked datasets with ease! Have you ever built a dashboard that combines...

Big data is going to play a bigger and bigger role in almost every sector. That’s not different for logistics. Over 90 percent of Third Party Logistics and shippers believe data-driven decision-making is essential to supply-chain activities . Which data is interesting and useful in logistics? How is this...

How are marketing automation platforms currently offering reporting to their customers? What can still be improved? To get a better view on this, we analyzed the 20 top-rated marketing automation tools on Capterra, looking for trends in their use of dashboards. Here's what we found!...

February is running to an end. With Valentine’s day just behind us, our developers surely gave some new love to the platform! So we’re back again on #FeatureFRIYAY with some new functionalities recently added to Cumul.io. Curious to learn what’s new? Let’s jump right in! Posh up your dashboards with...