Last week, the Cumul.io team headed off to SaaStr Annual, the world’s biggest SaaS gathering. With more than 10k attendees, we took the opportunity to get hot takes on an important product topic. Customer-facing analytics. We interviewed over 80 SaaS builders and product managers to understand how they are...

We are in the golden age of Software-as-a-Service. There are more SaaS companies than ever and their “birth rate” is steadily rising. However, one thing that SaaS companies struggle with over and over is customer-facing analytics. More than 90% of SaaS companies receive negative product reviews about analytics on...

What we learned from analyzing 140 SaaS platforms in G2’s most popular software categories. Building customer-facing analytics can be a struggle for product managers. What does a meaningful analytics experience look like? What insights do customers expect SaaS platforms to offer? And which frustrations should you avoid? To answer...

The sweet spot of a great Customer Analytics Experience? It combines good user experience, personalized insights and supports the end-user’s success. But how do you reach that ultimate level of experience? Building a Customer Analytics Experience is like going through the 5 stages of Maslow’s hierarchy of needs. People...

HR managers are increasingly reliant on analytics in SaaS to make quick and confident decisions. However, the stakes are high for HR. For example, the cost of a wrong hire could be 5 to 27 times the hiring cost! But how do users really feel about the reporting and...

Companies that lack data-driven decisions in marketing miss out on a 15-20% boost in marketing ROI. With a global annual marketing spend of $1 trillion, advertisers could generate as much as $150-200 billion in additional revenue. As a software vendor, you don’t want to let your customers down.  Your...

The most underestimated ‘asset’ in real estate is insight. With the right insights, real estate managers can make smarter business decisions. But are real estate managers satisfied with the reporting and insights that are available in your PropTech platform? Or are they longing for more? To answer this, we...

In this article, we do a deep dive into the market perception of analytics features in Project Management Software-as-a-Service.  Before we get into that. Why are we doing this? While it may not seem like it, project management is a high-stakes job function. McKinsey research reveals that US $66...

Your software product contains tons of valuable data and insights. And still, it’s likely many of your product users still make decisions based on their gut. A staggering 58% of companies do, according to recent surveys. Why is that? The top reason is that people aren’t finding the insights...

You may not realize it, but you could be creating a sub-optimal customer analytics experience. A prime example is the ability to export data from your SaaS product seems like a great option. But here's why it may be hurting your customer experience....