We are in the golden age of Software-as-a-Service. There are more SaaS companies than ever and their “birth rate” is steadily rising. However, one thing that SaaS companies struggle with over and over is customer-facing analytics. More than 90% of SaaS companies receive negative product reviews about analytics on...

A suboptimal analytics experience hurts your SaaS business. You risk that customers won’t find the insights they need to make smart and confident decisions. Almost half of the top SaaS vendors on G2 receive complaints about the lack of customization options. Their customers have no control over the metrics...

What we learned from analyzing 140 SaaS platforms in G2’s most popular software categories. Building customer-facing analytics can be a struggle for product managers. What does a meaningful analytics experience look like? What insights do customers expect SaaS platforms to offer? And which frustrations should you avoid? To answer...

Your SaaS product generates millions of data points. Turning all that data into actionable insights for your customers can be daunting. There is a lot to consider: Which data is useful to my customers? How do customers want to consult and use these insights? How can I serve many...

The sweet spot of a great Customer Analytics Experience? It combines good user experience, personalized insights and supports the end-user’s success. But how do you reach that ultimate level of experience? Building a Customer Analytics Experience is like going through the 5 stages of Maslow’s hierarchy of needs. People...

HR managers are increasingly reliant on analytics in SaaS to make quick and confident decisions. However, the stakes are high for HR. For example, the cost of a wrong hire could be 5 to 27 times the hiring cost! But how do users really feel about the reporting and...

In this case study, you will learn how Speakap, an internal communications platform, built an engaging customer analytics experience to help its customers build more connected workplace cultures. The Business Speakap is a frontline employee app in the HR Technology SaaS vertical. It serves as an employee hub, providing...

Companies that lack data-driven decisions in marketing miss out on a 15-20% boost in marketing ROI. With a global annual marketing spend of $1 trillion, advertisers could generate as much as $150-200 billion in additional revenue. As a software vendor, you don’t want to let your customers down.  Your...

The most underestimated ‘asset’ in real estate is insight. With the right insights, real estate managers can make smarter business decisions. But are real estate managers satisfied with the reporting and insights that are available in your PropTech platform? Or are they longing for more? To answer this, we...

In this article, we do a deep dive into the market perception of analytics features in Project Management Software-as-a-Service.  Before we get into that. Why are we doing this? While it may not seem like it, project management is a high-stakes job function. McKinsey research reveals that US $66...