Miscommunication is costing businesses up to $450,000 per year. But if they don’t have insight into their mistakes, it’s difficult to improve. Luckily, communication software platforms possess the data these businesses need to make confident, data-driven decisions in their communication. Well… in theory. In reality, very few communication software...

On September 27, SaaS builders and product managers gathered in Leuven to learn about building the analytics experience their customers crave. At the analytics experience forum, 5 experts shared on stage how they used embedded analytics to enable confident, data-informed business decisions for their customers. Couldn’t make it? Get...

Data are everywhere With billions of data points generated daily, it’s becoming a challenge to turn that raw data into confident decisions with impact. There are 3x more job openings in data science than there are data scientists. Meanwhile, the demand for meaningful insights is on the rise. Data-driven...

The Cumul.io team recently attended INDUSTRY, a conference gathering software product managers. We went (not-so) undercover and interviewed a bunch of product managers to understand how important customer-facing analytics are on their roadmap. Read our most interesting findings below. Almost every product offers insights to its customers. 86% of...

Last week, the Cumul.io team headed off to SaaStr Annual, the world’s biggest SaaS gathering. With more than 10k attendees, we took the opportunity to get hot takes on an important product topic. Customer-facing analytics. We interviewed over 80 SaaS builders and product managers to understand how they are...

We are in the golden age of Software-as-a-Service. There are more SaaS companies than ever and their “birth rate” is steadily rising. However, one thing that SaaS companies struggle with over and over is customer-facing analytics. More than 90% of SaaS companies receive negative product reviews about analytics on...

What we learned from analyzing 140 SaaS platforms in G2’s most popular software categories. Building customer-facing analytics can be a struggle for product managers. What does a meaningful analytics experience look like? What insights do customers expect SaaS platforms to offer? And which frustrations should you avoid? To answer...

The sweet spot of a great Customer Analytics Experience? It combines good user experience, personalized insights and supports the end-user’s success. But how do you reach that ultimate level of experience? Building a Customer Analytics Experience is like going through the 5 stages of Maslow’s hierarchy of needs. People...

HR managers are increasingly reliant on analytics in SaaS to make quick and confident decisions. However, the stakes are high for HR. For example, the cost of a wrong hire could be 5 to 27 times the hiring cost! But how do users really feel about the reporting and...

Companies that lack data-driven decisions in marketing miss out on a 15-20% boost in marketing ROI. With a global annual marketing spend of $1 trillion, advertisers could generate as much as $150-200 billion in additional revenue. As a software vendor, you don’t want to let your customers down.  Your...