Tag: Marketing

The Ultimate Guide to Marketing Measurement: Marketing ROI & revenue

“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...

The Ultimate Guide to Marketing Measurement: Lead Nurturing

In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...

The Ultimate Guide to Marketing Measurement: Lead Generation

Nowadays, 66% of marketing data is used to better focus on targeting offers, messages and content. New emerging marketing technologies, popularly referred to as MarTech, can be of great help to set up this improved targeting in a data-driven way. But which data or information do marketers need the most? What...

Race For Data: experience data visualization in a fun way

All work and no play makes Jack a dull boy. When building a business, you want to get things done. Building a product feature. Closing a new deal. Launching a marketing campaign. We’re all working from deadline to deadline. “Yessss, I crossed 5 items off my to-do list! Today...

How retailer Wara became a data-driven organization

For their recent 60 year anniversary, we paid a visit to Wara. As one of the biggest electronic & home appliance retailers in the Limburg province, Belgian retailer Wara receives over 350,000 visitors annually, served by over 50 employees. As an established Belgian SME, they keep up with new...

How to take your marketing reports from zero to hero

As a wise man, John Wanamaker, once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Well Mr. Wanamaker, here’s how to get your money back! Decades ago, this was the painful reality. But with the technologies of today, you...

#MeetTheTeam: Mieke joins Cumul.io

The Cumul.io team is growing! This week, we’ve been pleased to welcome Mieke as our brand-new digital marketer. She will join us on our mission to democratize data intelligence. As we’re just getting to know her, we’d like you to meet her too! Hi there, nice to virtually meet...