The Ultimate Guide to Marketing Measurement: Marketing ROI & revenue
“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...
The Ultimate Guide to Marketing Measurement: Lead Nurturing
In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...
How to build an effective lead generation dashboard
How to properly measure your lead generation strategy? Become a data-driven marketing pro with this cheat sheet & example lead generation dashboard!...