How Selligent Marketing Cloud built an actionable reporting module for marketers
Learn how Selligent Marketing Cloud powers their reporting module with Cumul.io's embedded analytics & whitelabel dashboard editor....
The Ultimate Guide to Marketing Measurement: Marketing ROI & revenue
“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...
The Ultimate Guide to Marketing Measurement: Lead Nurturing
In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...
The Ultimate Guide to Marketing Measurement: Lead Generation
How to properly measure your lead generation strategy? Become a data-driven marketing pro with this cheat sheet & example lead generation dashboard!...
What’s the state of reporting & dashboards in marketing automation tools?
How are marketing automation platforms currently offering reporting to their customers? What can still be improved? To get a better view on this, we analyzed the 20 top-rated marketing automation tools on Capterra, looking for trends in their use of dashboards. Here's what we found!...
