Tag: Integrated Analytics

How are governments using business intelligence?

When it comes to data, the public sector is a real playground. That’s no surprise, given the vast amount of data that government institutions have at their disposal. It’s an immense source of information for health, public safety, climate, transport, and other civil topics. But in order to use...

How logistics companies can use maps for data visualization

There are a lot of ways to visualize all kinds of data. Some visualizations more suitable and clear than others. This highly depends on the type of data you are visualizing. In logistics, geospatial data is used a lot. Geospatial data is a kind of data that has an...

How Workero offers reporting at scale with Cumul.io

Flexible work methods like co-working or flexdesks are winning in popularity. Our customer Workero gives this new way of working a boost! They recently launched the Workero platform, which makes office sharing easier than ever before. To offer their customers more insights into their bookings, they use Cumul.io as...

The Ultimate Guide to Marketing Measurement: Marketing ROI & revenue

“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...

The Ultimate Guide to Marketing Measurement: Lead Nurturing

In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...

Data-driven logistics: tips & tricks for transportation

Big data is going to play a bigger and bigger role in almost every sector. That’s not different for logistics. Over 90 percent of Third Party Logistics and shippers believe data-driven decision-making is essential to supply-chain activities . Which data is interesting and useful in logistics? How is this...