How logistics companies can use maps for data visualization
There are a lot of ways to visualize all kinds of data. Some visualizations more suitable and clear than others. This highly depends on the type of data you are visualizing. In logistics, geospatial data is used a lot. Geospatial data is a kind of data that has an...
How Workero offers reporting at scale with Cumul.io
Flexible work methods like co-working or flexdesks are winning in popularity. Our customer Workero gives this new way of working a boost! They recently launched the Workero platform, which makes office sharing easier than ever before. To offer their customers more insights into their bookings, they use Cumul.io as...
The Ultimate Guide to Marketing Measurement: Marketing ROI & revenue
“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...
The Ultimate Guide to Marketing Measurement: Lead Nurturing
In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...
The Ultimate Guide to Marketing Measurement: Lead Generation
Nowadays, 66% of marketing data is used to better focus on targeting offers, messages and content. New emerging marketing technologies, popularly referred to as MarTech, can be of great help to set up this improved targeting in a data-driven way. But which data or information do marketers need the most? What...
How PhiRater helps users report easily on their logistics data
The logistics sector is rapidly changing. More and more decisions are data-driven. There are a lot of tools that assist you with these decisions. These data insights are really valuable for every logistics company. However there are still companies lacking the right tools to analyze their data in logistics....
Data-driven logistics: tips & tricks for warehousing
As we said in part one of the blogpost: big data is going to play a bigger and bigger role in almost every sector, also logistics. In the first part we talked about transportation. In this part we will discuss warehousing: How to manage your inventory or warehouse efficiently?...
Data-driven logistics: tips & tricks for transportation
Big data is going to play a bigger and bigger role in almost every sector. That’s not different for logistics. Over 90 percent of Third Party Logistics and shippers believe data-driven decision-making is essential to supply-chain activities . Which data is interesting and useful in logistics? How is this...
What’s the state of reporting & dashboards in marketing automation tools?
How are marketing automation platforms currently offering reporting to their customers? What can still be improved? To get a better view on this, we analyzed the 20 top-rated marketing automation tools on Capterra, looking for trends in their use of dashboards. Here's what we found!...
How Beeple helps users report easily on their HR data
Reporting & analytics is more & more becoming a priority within HR. How are HR tech players reacting to this? Learn how Beeple partners with Cumul.io to offer personalized dashboards to their users....