Tag: Cheat Sheet

“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...

In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...

How to properly measure your lead generation strategy? Become a data-driven marketing pro with this cheat sheet & example lead generation dashboard!...

Have you been following our HR metrics series? It’s never too late to catch up! In this blog series, we’re investigating the key metrics for a data-driven HR strategy. Whether it’s recruitment, training or staff management. Our former posts explained the metrics for hiring new talent, managing all your staff,...

Personnel management is an exciting and diverse field to operate in. As it becomes increasingly digitized, there are more tools and more data available to optimize HR processes. In this blog series, we’ll get to the bottom of this. As a software company servicing the HR sector, this evolution opens new...