How to integrate dashboards in your application securely

When you’re building a SaaS company, there are a couple of technologies you just can’t do without. We call them ‘building blocks’: key components that you can integrate into your own platform, so you don’t need to waste time building it yourself. For example, SaaS companies all over the...

4 Examples Of Using Open Data In Government

Today, governments stand before a challenge. They stand before a wave of open data, but how can they bring the right information to their citizens? Just like the modern consumer expects an open dialogue with businesses, today’s citizens want transparent & personal communication with their government. In our previous...

How are governments using business intelligence?

When it comes to data, the public sector is a real playground. That’s no surprise, given the vast amount of data that government institutions have at their disposal. It’s an immense source of information for health, public safety, climate, transport, and other civil topics. But in order to use...

How logistics companies can use maps for data visualization

There are a lot of ways to visualize all kinds of data. Some visualizations more suitable and clear than others. This highly depends on the type of data you are visualizing. In logistics, geospatial data is used a lot. Geospatial data is a kind of data that has an...

How Workero offers reporting at scale with Cumul.io

Flexible work methods like co-working or flexdesks are winning in popularity. Our customer Workero gives this new way of working a boost! They recently launched the Workero platform, which makes office sharing easier than ever before. To offer their customers more insights into their bookings, they use Cumul.io as...

The Ultimate Guide to Marketing Measurement: Marketing ROI & revenue

“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...

The Ultimate Guide to Marketing Measurement: Lead Nurturing

In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...