5 maps to use for logistics data visualization

There are a lot of ways to visualize all kinds of data. Some visualizations more suitable and clear than others. This highly depends on the type of data you are visualizing. In logistics, geospatial data is used a lot. Geospatial data is a kind of data that has an...

The Ultimate Guide to Marketing Measurement: Marketing ROI & revenue

“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...

The Ultimate Guide to Marketing Measurement: Lead Nurturing

In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...

Data-driven logistics: tips & tricks for transportation

Big data is going to play a bigger and bigger role in almost every sector. That’s not different for logistics. Over 90 percent of Third Party Logistics and shippers believe data-driven decision-making is essential to supply-chain activities . Which data is interesting and useful in logistics? How is this...

The ultimate HR metrics ‘cheat sheet’: part 5

Over the past couple of weeks, we’ve been deep-diving into the key metrics in HR. Which interesting data does the HR sector have available? And how to employ it in a clever way for decision-making? Before we get to our last topic in this series, let’s recap what we’ve...

The ultimate HR metrics ‘cheat sheet’: part 4

Have you been following our HR metrics series? It’s never too late to catch up! In this blog series, we’re investigating the key metrics for a data-driven HR strategy. Whether it’s recruitment, training or staff management. Our former posts explained the metrics for hiring new talent, managing all your staff,...

The ultimate HR metrics ‘cheat sheet’: part 3

Personnel management is an exciting and diverse field to operate in. As it becomes increasingly digitized, there are more tools and more data available to optimize HR processes. In this blog series, we’ll get to the bottom of this. As a software company servicing the HR sector, this evolution opens new...