Building an analytics stack anno 2019 is challenging. In fact, over 70% of companies feels that their current solution falls short. So, how to make the right choice? We talked to Michael Mattan, Lead Application Architect at ProSoccerData. Read how they built a future-proof data stack with Panoply &...

Are you getting the most out of your dashboards? Like every other month, we’ve added brand-new features to Cumul.io this month! Start connecting data from new sources, or pimp your dashboards with new map styles! Read on to discover what’s new & how you can benefit from it! 2...

There are a lot of ways to visualize all kinds of data. Some visualizations more suitable and clear than others. This highly depends on the type of data you are visualizing. In logistics, geospatial data is used a lot. Geospatial data is a kind of data that has an...

Flexible work methods like co-working or flexdesks are winning in popularity. Our customer Workero gives this new way of working a boost! They recently launched the Workero platform, which makes office sharing easier than ever before. To offer their customers more insights into their bookings, they use Cumul.io as...

Happy Friday! How do you get the most out of your data & dashboarding experience? We’ve added some new features to the platform this month to help you get there. And next to that, we’re adding a feature highlight to this edition of #FeatureFRIYAY, highlighted by our customer success...

“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...

In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...

Sunday 7th of April 2019 was a great day for Flemish people as the 103rd Tour of Flanders took place. As always, there were a lot of supporters along the Flemish roads to watch the cyclists give their best. This year, there was something new. Telecom operator Proximus used...

Nowadays, 66% of marketing data is used to better focus on targeting offers, messages and content. New emerging marketing technologies, popularly referred to as MarTech, can be of great help to set up this improved targeting in a data-driven way. But which data or information do marketers need the most? What...

The logistics sector is rapidly changing. More and more decisions are data-driven. There are a lot of tools that assist you with these decisions. These data insights are really valuable for every logistics company. However there are still companies lacking the right tools to analyze their data in logistics....