The Problem with Data Exports in SaaS

You may not realize it, but you could be creating a sub-optimal customer analytics experience. A prime example is the ability to export data from your SaaS product seems like a great option. But here's why it may be hurting your customer experience....

Why it’s time to rethink your customer analytics experience

Data-driven companies are 19x more likely to be profitable. No wonder there’s a shortage of qualified data scientists. Demand is outpacing supply threefold. As a result, many business leaders are taking charge of their own data. Citizen data scientists are rising up, using technology as ammunition to make sense...

Customer analytics: 4 dated practices to leave behind in 2021

A great customer-facing dashboard makes complex data easy to digest. Meanwhile, a bad dashboard experience makes your customers cringe and leave your application. We’ve identified four practices that lead to bad customer analytics experiences. Let’s leave behind these dated practices in 2021! 1. Generic product dashboards Many products have...

Use cases for customer-facing analytics in IoT

IoT devices generate billions of data points. But unless it’s presented visually and interactively, it won’t bring any added value for your customers. At the ThinkThings Conference, our CEO & Founder Karel Callens talked about the importance of dashboards as a visual language for data. Check out the video...

Why humans matter to make data impactful

Data-smart technologies like AI and Machine Learning are on the rise. Especially with huge amounts of data, they are a tremendous help to automatically find insights and patterns in your data. Some would even wonder: do we still need a human or a data scientist to do the job,...