Why it’s time to rethink your customer analytics experience

Data-driven companies are twice as likely to drive more profit than their competitors. No wonder there’s a shortage of qualified data scientists. Demand is outpacing supply threefold. As a result, many business leaders are taking charge of their own data. Citizen data scientists are rising up, using technology as...

Customer analytics: 4 dated practices to leave behind in 2021

A great customer-facing dashboard makes complex data easy to digest. Meanwhile, a bad dashboard experience makes your customers cringe and leave your application. We’ve identified four practices that lead to bad customer analytics experiences. Let’s leave behind these dated practices in 2021! 1. Generic product dashboards Many products have...

Use cases for customer-facing analytics in IoT

IoT devices generate billions of data points. But unless it’s presented visually and interactively, it won’t bring any added value for your customers. At the ThinkThings Conference, our CEO & Founder Karel Callens talked about the importance of dashboards as a visual language for data. Check out the video...

Why humans matter to make data impactful

Data-smart technologies like AI and Machine Learning are on the rise. Especially with huge amounts of data, they are a tremendous help to automatically find insights and patterns in your data. Some would even wonder: do we still need a human or a data scientist to do the job,...

What is the ROI of Embedded Analytics?

What is the ROI of Embedded Analytics? Here's what any CEO or product owner should know when considering adding analytics to their platform....