PropTech SaaS Analytics Sentiment Report 2022

The most underestimated ‘asset’ in real estate is insight. With the right insights, real estate managers can make smarter business decisions. But are real estate managers satisfied with the reporting and insights that are available in your PropTech platform? Or are they longing for more? To answer this, we...

Project Management SaaS Analytics Sentiment Report 2022

In this article, we do a deep dive into the market perception of analytics features in Project Management Software-as-a-Service.  Before we get into that. Why are we doing this? While it may not seem like it, project management is a high-stakes job function. McKinsey research reveals that US $66...

5 Critical User Experience Problems with SaaS analytics today

Your software product contains tons of valuable data and insights. And still, it’s likely many of your product users still make decisions based on their gut. A staggering 58% of companies do, according to recent surveys. Why is that? The top reason is that people aren’t finding the insights...

The Problem with Data Exports in SaaS

You may not realize it, but you could be creating a sub-optimal customer analytics experience. A prime example is the ability to export data from your SaaS product seems like a great option. But here's why it may be hurting your customer experience....

Why it’s time to rethink your customer analytics experience

Data-driven companies are 19x more likely to be profitable. No wonder there’s a shortage of qualified data scientists. Demand is outpacing supply threefold. As a result, many business leaders are taking charge of their own data. Citizen data scientists are rising up, using technology as ammunition to make sense...

Customer analytics: 4 dated practices to leave behind in 2021

A great customer-facing dashboard makes complex data easy to digest. Meanwhile, a bad dashboard experience makes your customers cringe and leave your application. We’ve identified four practices that lead to bad customer analytics experiences. Let’s leave behind these dated practices in 2021! 1. Generic product dashboards Many products have...

Use cases for customer-facing analytics in IoT

IoT devices generate billions of data points. But unless it’s presented visually and interactively, it won’t bring any added value for your customers. At the ThinkThings Conference, our CEO & Founder Karel Callens talked about the importance of dashboards as a visual language for data. Check out the video...

Why humans matter to make data impactful

Data-smart technologies like AI and Machine Learning are on the rise. Especially with huge amounts of data, they are a tremendous help to automatically find insights and patterns in your data. Some would even wonder: do we still need a human or a data scientist to do the job,...