The 5 stages to building the ultimate Customer Analytics Experience

The sweet spot of a great Customer Analytics Experience? It combines good user experience, personalized insights and supports the end-user’s success. But how do you reach that ultimate level of experience? Building a Customer Analytics Experience is like going through the 5 stages of Maslow’s hierarchy of needs. People...

HR SaaS Analytics Sentiment Report 2022

HR managers are increasingly reliant on analytics in SaaS to make quick and confident decisions. However, the stakes are high for HR. For example, the cost of a wrong hire could be 5 to 27 times the hiring cost! But how do users really feel about the reporting and...

Case Study: Embedded Analytics as enabler for better communication in Speakap

In this case study, you will learn how Speakap, an internal communications platform, built an engaging customer analytics experience to help its customers build more connected workplace cultures. The Business Speakap is a frontline employee app in the HR Technology SaaS vertical. It serves as an employee hub, providing...

Marketing SaaS Analytics Sentiment Report 2022

Companies that lack data-driven decisions in marketing miss out on a 15-20% boost in marketing ROI. With a global annual marketing spend of $1 trillion, advertisers could generate as much as $150-200 billion in additional revenue. As a software vendor, you don’t want to let your customers down.  Your...

PropTech SaaS Analytics Sentiment Report 2022

The most underestimated ‘asset’ in real estate is insight. With the right insights, real estate managers can make smarter business decisions. But are real estate managers satisfied with the reporting and insights that are available in your PropTech platform? Or are they longing for more? To answer this, we...

Project Management SaaS Analytics Sentiment Report 2022

In this article, we do a deep dive into the market perception of analytics features in Project Management Software-as-a-Service.  Before we get into that. Why are we doing this? While it may not seem like it, project management is a high-stakes job function. McKinsey research reveals that US $66...

5 Critical User Experience Problems with SaaS analytics today

Your software product contains tons of valuable data and insights. And still, it’s likely many of your product users still make decisions based on their gut. A staggering 58% of companies do, according to recent surveys. Why is that? The top reason is that people aren’t finding the insights...

The Problem with Data Exports in SaaS

You may not realize it, but you could be creating a sub-optimal customer analytics experience. A prime example is the ability to export data from your SaaS product seems like a great option. But here's why it may be hurting your customer experience....

Why it’s time to rethink your customer analytics experience

Data-driven companies are twice as likely to drive more profit than their competitors. No wonder there’s a shortage of qualified data scientists. Demand is outpacing supply threefold. As a result, many business leaders are taking charge of their own data. Citizen data scientists are rising up, using technology as...