Category: Integrated Analytics

The Ultimate Guide to Marketing Measurement: Marketing ROI & revenue

“50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.” Yep, you’re not alone in this. With the rise of digital marketing, attribution & calculating ROI has been top-of-mind for the modern marketer, but it’s a challenge. A challenge...

The Ultimate Guide to Marketing Measurement: Lead Nurturing

In our last blog post, we discussed the top of the marketing funnel. That is, how do you measure the volume of visitors and leads to your product? In this second post, we will zoom in on the next step in the funnel: lead nurturing. So, what is lead...

The Ultimate Guide to Marketing Measurement: Lead Generation

Nowadays, 66% of marketing data is used to better focus on targeting offers, messages and content. New emerging marketing technologies, popularly referred to as MarTech, can be of great help to set up this improved targeting in a data-driven way. But which data or information do marketers need the most? What...

Data-driven logistics: tips & tricks for warehousing

As we said in part one of the blogpost: big data is going to play a bigger and bigger role in almost every sector, also logistics. In the first part we talked about transportation. In this part we will discuss warehousing: How to manage your inventory or warehouse efficiently?...

Data-driven logistics: tips & tricks for transportation

Big data is going to play a bigger and bigger role in almost every sector. That’s not different for logistics. Over 90 percent of Third Party Logistics and shippers believe data-driven decision-making is essential to supply-chain activities . Which data is interesting and useful in logistics? How is this...

The ultimate HR metrics ‘cheat sheet’: part 5

Over the past couple of weeks, we’ve been deep-diving into the key metrics in HR. Which interesting data does the HR sector have available? And how to employ it in a clever way for decision-making? Before we get to our last topic in this series, let’s recap what we’ve...

The ultimate HR metrics ‘cheat sheet’: part 4

Have you been following our HR metrics series? It’s never too late to catch up! In this blog series, we’re investigating the key metrics for a data-driven HR strategy. Whether it’s recruitment, training or staff management. Our former posts explained the metrics for hiring new talent, managing all your staff,...

Slush 2018: 5 awesome Finnish startups we met

This week, we were in startup heaven. We flew over to Helsinki to attend Slush, one of the largest startup conferences in Europe. And it was beyond expectations. A huge venue with so many people and so many cool startups. This is how we, as a fellow startup, experienced...