Introducing the program & speakers of Data Talks

We’re only one week away from Data Talks, our yearly conference! Curious to find out what we have in store for you on Wednesday 9th December? We’ll give you a full overview in this article.

What is Data Talks?

If you haven’t attended one of our previous editions, let’s bring you up to speed. Data Talks is our yearly data conference for SaaS teams. And this year, we’re going virtual for the first time!

On Wednesday 9 December, we address the most common challenges and opportunities posed by reporting and analytics, for fast-growth software companies like yours.

If reporting & analytics is on your roadmap, the following questions will definitely sound familiar:

  • My customers need a dashboard, how can I answer to this demand asap?
  • I want to add a reporting module to my application. Where do I start?
  • I need a BI tool for my SaaS. Which one is right for me?
  • I want to develop a reporting component, but I don’t want to reinvent the wheel. Which tools and libraries are already out there?
  • How can I monetize the data that our platform holds?

Expect to get all of these questions answered – and more!

An overview of the conference

We’re hosting Data Talks through Hopin, where we’ll have a number of virtual areas to explore. You can either listen to talks, or network & interact with others through our networking features. Let’s break it down.

1. Main stage: keynote, use cases & product roadmap

This is the place to be if you’re looking for no-nonsense advice and real-life use cases of how SaaS companies have been successful in building client-facing dashboards. Tune in for:

  • Inspirational keynote session on entrepreneurship
  • Real analytics use cases of customers
  • Hands-on tips on the implementation of client-facing dashboards
  • Lessons learned from implementing client-facing dashboards
  • An exclusive product roadmap update

2. Live coding sessions

Are you looking for inspiring examples of what you can achieve with’s API? Join the team for a live coding session! Learn how you can add new analytical features to your application, such as:

  • Setting up an authentication layer for your dashboards
  • How to make embedded dashboards communicate with your application

3. Breakout rooms

If you need a little break from the talks, it’s time for you to do the talking! Join us in one of our breakout rooms to connect & network with your peers. Depending on your expertise, you can join us in 4 different rooms:

  • Sales breakout room
  • Product breakout room
  • Developer breakout room
  • Customer Success breakout room

Under the motto “learn together”, this is the place to ask advice or share your own learnings with your peers.

Example of the Hopin networking features

4. Live Q&A booths

Want to ask our expert speakers for advice? We’ve foreseen live Q&A booths where you can join our speakers – in videocall style. They will be available for Q&A right after their talk, so don’t miss this opportunity to engage!

5. One-on-one speed networking

A fun twist to networking! If you’ve always wanted to network chatroulette-style, this is your chance. When you join via the networking tab, you’ll meet another person at the conference (at random) through videocall. After 5 minutes, your call will end automatically, moving on to meet a new person.

Meet our 8 incredible SaaS speakers

On our main stage & session stage, we’ve got 8 great speakers lined up for you throughout the day. So without further ado, here’s an exclusive sneak peek into the different talks & coding sessions.

1. 50 tips for entrepreneurs | Jürgen Ingels

During this keynote, Belgian entrepreneur & SaaS investor Jürgen Ingels will present his new book, ‘50 Tips for Entrepreneurs‘. He’ll talk about:

  • His own journey to entrepreneurship
  • The qualities of a successful entrepreneur
  • How common sense is key to entrepreneurial success

Wednesday December 9, Main Stage, 2.00pm – 2.30pm (CET)

2. Tech tips for setting up your SaaS reporting module | Timewax

Mark de Jong, CEO of Timewax, runs an HR SaaS platform for project management & resource planning. He will share:

  • His proven process for implementing a reporting module in their app
  • The technical implementation, including setting up a security layer
  • How to integrate dashboards, so they seamlessly fit your look & feel

Wednesday December 9, Main Stage, 2.30pm – 3.00pm (CET)

3. How to deploy interactive analytics for B2C brands across 2 continents | Selligent Marketing Cloud

Cedric Spaas, Consumer Intelligence Manager at Selligent Marketing Cloud, will bring an inspirational story in MarTech. Cedric will explain:

  • Why analytics is key to marketers today
  • How a leading marketing automation platform answers this need for insights
  • How they implemented client-facing dashboards to respond to this need

Wednesday December 9, Main Stage, 3.00pm – 3.30pm (CET)

4. What we learned from evaluating BI vendors for our SaaS | Leasetrack

Craig DeBono, Business Intelligence Analyst at Leasetrack, will share his exciting BI journey at Leasetrack. He will share:

  • How he evaluated 20 to 30 BI tools in their quest to find the right one
  • A 5-step process to tackle your BI research
  • His learnings & tips throughout the research process
  • How ticked all of their boxes, and their current implementation

Wednesday December 9, Main Stage, 4.00pm – 4.30pm (CET)

5. How Ajax uses data to train Champions League winners | ProSoccerData & Ajax

We’re excited about this duo-presentation by Raya Verschelden, Innovation Manager at ProSoccerData, and Marc Gosselink, Global Data Manager at AFC Ajax.

Marc & Raya will share the inspiring story of AFC Ajax:

  • How AFC Ajax scouts & trains the next Champions League winners by making smart use of data
  • How ProSoccerData digitizes player data for Ajax
  • How they visualize all of this information in an easy way using

Wednesday December 9, Main Stage, 4.30pm – 5.00pm (CET)

6. Live Coding: Multi-tenant dashboards with Auth0 & | Carmen Vandeloo

Completely new to this year’s Data Talks, are the live coding sessions hosted by our team. Carmen Vandeloo, our Lead Solution Engineer, will walk you through a tutorial of how to set up multi-tenant dashboards using & Auth0. She’ll explain:

  • How to embed a dashboard using our Integration API
  • How to add authorization to securely embed the dashboard
  • How to add parameters to filter the data to the user’s context
  • How to add viewer metadata for audit purposes

Wednesday December 9, Sessions Area, 2.30pm – 3.30pm (CET)

7. Live Coding: How to make your app & dashboards communicate | Tuana Çelik

Our Developer Advocate, Tuana Çelik, will walk you through an example of how to set up interaction between your own platform & an embedded dashboard. As a cool demo of this feature, called custom events, she has built a Spotify app to show you how it works!

In the session, she’ll show 2 use cases of custom events:

  • Interaction: Browse Spotify songs in a dashboard, and add it to a Spotify playlist, all from within your dashboard interface
  • Drillthrough: Opening a dashboard with more detailed information about a specific song, when clicking on that song in the main dashboard
  • How to set up custom events & drillthrough using

Wednesday December 9, Sessions Area, 4.00pm – 5.00pm (CET)

8. What’s upcoming in in 2021 |

Our three founders Karel Callens, Haroen Vermylen and Thomas De Clerck will give you an exclusive update on our roadmap:

  • Looking back at 2020: where do we stand today
  • Looking forward to 2021: what’s next on our roadmap

Wednesday December 9, Main Stage, 5.00pm – 6.00pm (CET)

Haven’t registered yet for our Data Talks conference? Claim your free ticket today and join us on 9th December for a great day of networking & knowledge sharing!

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