How Cospecto tackles client-facing reporting with

Brand consistency & color consistency across all printed labels & packaging are among the biggest marketing challenges for brand owners.

We had a chat with Mark Verbist, Co-founder & Business Development Director of Cospecto. He explains how they make smart use of data to improve the printing process, and communication between brands & suppliers.

Mark Verbist, Business Development Director at Cospecto

The Business

Cospecto: a platform to improve color & quality of printed packaging

Cospecto is a B2B platform for the graphics industry. The platform facilitates communication between brand owners, print press companies and printing offices.

“Brands typically print their packaging & labels with many different printing suppliers, which gives them little control over the process. As a result, color differences are too big, because there is no objective communication between the parties.”

Mark Verbist, Business Development Director at Cospecto

As a solution to that problem, the Cospecto platform captures an enormous amount of data about the printing process to get objective quality reports:

“Our measurement tool creates quality reports of each printing job. This shows directly whether the job was executed according to the requirements of the brand owner or not. But our ambition lies beyond: to combine all that data from different brand owners, printing companies, etc., so all stakeholders get a full view of the processes to make them better, faster and more consistent, based on data insights.”

Mark Verbist, Business Development Director at Cospecto

Cospecto platform

The challenge

How to make this data insightful for our stakeholders?

Cospecto has the potential to generate millions of data points about the printing process. Now, the next step for them was: “How do we make that data insightful? How can our client-facing reporting create extra value for our customers?”

“The first thing we thought was: ‘we need to develop some sort of dashboard’. However, we got feedback from our target market that most of the client-facing reporting of competitors is very static, scientific and way too complex. So quite early on, we ditched the idea of building a static component ourselves.”

Mark Verbist, Business Development Director at Cospecto

Traditional BI platforms were not a match

In search for a more interactive solution, Cospecto started looking into the traditional BI platforms. What they immediately noticed with Tableau embedded & Power BI embedded was the lack of flexibility to integrate the dashboards into their own systems.

“We evaluated both Tableau & Power BI, but we felt it was too complex to add the dashboards into our own systems. If a user had already logged into our platform, he needed to log in again to view the dashboards, which is cumbersome and hurts the user experience. We really needed something that fits into Cospecto seamlessly.”

Mark Verbist, Business Development Director at Cospecto

During that evaluation period, Mark saw in action for the first time at the SaaStr conference in Paris. The ease of integration & the attractiveness of the dashboards was their silver lining.

“This was a true ‘aha’-moment for me. The dashboards we made with the classic BI tools just weren’t sexy enough for us. So, we started experimenting with and built our dashboards relatively fast. We put these dashboards next to the ones we created before and showed it to our partners. This immediately made clear that was the way to go for us.”

Mark Verbist, Business Development Director at Cospecto

Creating dashboards in with simple drag & drop

The solution: client-facing reporting with

Implementation of embedded dashboards

The next step for Cospecto was to implement as a client-facing reporting layer in their platform. In other words, to connect their measurement data, create & fine-tune the dashboards for their stakeholders, and fully embed them into the Cospecto platform.

“The full process of implementing took us about 2 to 3 weeks. In fact, preparing our data to connect it to was the most time-consuming task. The actual work in to create the dashboards and embed them was done in just 2 or 3 days.”

Mark Verbist, Business Development Director at Cospecto

Client-facing reporting embedded in Cospecto platform dashboards embedded in the Cospecto Platform

The development team fully manages the dashboards & integration. They were surprised how easy & efficient it is to build dashboards within Cospecto has standard dashboards for their clients, but if clients have a specific reporting question, it’s still super easy to make changes. As a result, this helps them lower the support time to a minimum, which is great for their customer experience.

“For us, the great power of our reporting module is twofold. On the one hand, the dynamics & interactivity is great for customers to slice & dice the data, because this helps to drill down & find the root-cause of inconsistency. On the other hand, we’re happy that our clients can keep working from Cospecto without being redirected to a different platform for the reporting.”

Mark Verbist, Business Development Director at Cospecto

A smooth onboarding with the Joint Execution Program

To guarantee a smooth onboarding, Cospecto enrolled in’s Joint Execution Program, or JEP. The JEP allowed them to test the integration in a proof of concept of 2 months, with close guidance of a Solution Engineer.

“The collaboration went smoothly as of day 1. The JEP was the ideal way for us to get started with, because it gave us the necessary guidance, with good & timely feedback from their support team. Additionally, the attractive offer if you complete the PoC in 2 months helped us to get through the implementation faster & to prioritize internally. The actual implementation cycle took us less than 3 weeks.”

Mark Verbist, Business Development Director at Cospecto as a convincing power in sales conversations is more than just a reporting layer to Cospecto. At this time, the next step in their growth is to close new contracts and onboard new clients. With this purpose in mind, is an additional convincing factor in their sales conversations.

“When we show our client-facing reporting in commercial conversations, our clients are convinced: “Now this is why we should measure colors at the printing press”. In particular, opening up that data makes the communication between our stakeholders much more transparent. It especially avoids subjective discussions about color differences and who takes responsibility. “

Mark Verbist, Business Development Director at Cospecto

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