How retailer Wara became a data-driven organization

For their recent 60 year anniversary, we paid a visit to Wara. As one of the biggest electronic & home appliance retailers in the Limburg province, Belgian retailer Wara receives over 350,000 visitors annually, served by over 50 employees. visiting Wara

As an established Belgian SME, they keep up with new digital technologies. Data is their ‘partner in crime’ to meet the changing demands of the customer. Peter Kriekemans, managing director at Wara, tells us how they keep track of a business in transformation with

Giving new life to a dated ERP system

Wara uses primarily as an extension to their ERP infrastructure. “The ERP software itself is still very useful, but it’s everything except visual,” says Peter. They were in need of business dashboards, to make all that hidden information much more accessible.

Before, their data was hidden in some dark corner of their outdated software. Today, it’s structured into a number of insightful dashboards. Some dashboards are a daily instrument, others are for weekly meetings, monthly status updates, or contain a deep-dive analysis. as a tool for daily operations

Mainly for sales, has had a huge impact on the organization. But also in other domains of business, it’s a perfect way to keep stakeholders up-to-date: marketing, purchasing, stock management,…

Peter sends out a daily sales update to every floor manager & the board of directors. To do so, he only has to manage 1 dashboard. However, he can easily filter out the right information for each department or product group, and export it to a clean PDF dashboard. What used to take them days in Excel, now happens in a matter of minutes.

How Wara uses dashboards for daily management

Sharing the dashboards with employees has had a huge impact on the teams at Wara. This kind of transparency motivates their people to work towards a common goal:

“To motivate our sales teams, we reward them with incentives when they reach a sales target. We track & share performance of each team in a daily dashboard. And it’s fantastic to see how these dashboards motivate them. They even call me when I forget to send an update!”

But also when it comes to purchasing and stock management, their dashboards have brought to light some crucial findings:

“In, we can easily follow up on our stock: amount of items in stock, where they are stocked, when they were purchased,… A quick analysis showed us that 23% of a 2-year-old stock had never been exposed in-store. Now, we’re able to spot these issues before they happen, which saves us a lot of money. It helps us define on which part of our stock we need to take action most urgently.”

A go-to platform for information

At Wara, functions as a go-to platform for information on any area of business. Moreover, for Wara it’s a powerful tool that puts people to action. It helps them make the right decisions, so the team can spend time on the right things:

“ makes you confident. You can always stand your ground in negotiations or meetings, as you’ve got your data to back up your story.”

It’s much easier now at Wara to get into negotiations, for example with suppliers. It’s much easier now to show what the problem is, and what’s causing it. And without wasting time doing manual analysis in Excel.

Retailer Wara in Genk

In their search for an analytics tool, Wara quickly realized that the cost of traditional BI is unrealistic for SMEs. What’s more, you’re fully dependent on your consulting partner for every little change. “Now, I easily create and customize the dashboards myself, whenever I want to,” says Peter. “It’s easier, cheaper, and you are in control as a business user. It’s accessible & affordable for any SME, so why would you even consider traditional BI solutions?”

Do you want to start gaining more insights from your data yourself? Start your free trial today, or talk to a product expert today.

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