Why every software company should integrate analytics in their platform
Posted On 13/09/2017
The SaaS-industry is booming. Many software companies offer a great product, yet it can be a struggle to offer analytical features and insights to their clients. It costs a lot of time and resources to develop a custom analytical feature. And yet, in the highly competitive landscape of today, you’ll stand out from the competition if you can offer that additional service.
Therefore, increasingly more companies decide to integrate analytics software from a vendor into their platform. Why? Read on to discover the benefits.
Why do I need an analytics component?
Imagine you sell invoicing software, allowing customers to easily manage their invoices in the cloud. Serve them with extra insights: who are their bad payers? Their largest source of income? Automated dashboards will do exactly that. And even more:
1. Help your customer grow
By offering reporting dashboards, customers can easily dive into their private data or usage statistics. The insights they gather – right from your platform – can help them grow even more. Customer satisfaction guaranteed!
2. Offer a personal experience for each client
Analytics software like Cumul.io allows for personalization. Build a basic framework for all, but adapt the dashboards to each individual client’s needs. An account manager, analyst or even the client can customize the dashboards themselves, without diving in the code.
3. Generate more revenue
Self-evidently, customers will be more satisfied when they are offered value-adding features. As a result, this will increase usage. You can consider offering the analytics function in premium pricing tiers to reinforce your up-sell motion.
Why integrate, instead of building it ourself?
Software companies are sometimes holding back to integrate third party software. That’s because it’s crucial that the software integrates seamlessly with existing systems. Out of concern, they may decide to build the feature themselves. However, here’s why you shouldn’t:
1. Get your product on the market faster
Developing a custom analytical feature requires time and resources. Fast-paced SaaS companies typically don’t have that much time. You’ll need skilled developers to build such a feature, but they are a scarce and costly resource. Instead of wasting months of development time, you’ll be up and running in minutes when integrating software like Cumul.io.
2. Focus on your core product
Good developers are hard to find. So, don’t waste your critical resources on a project like this. They are familiar with the development of your product/software. If you let them dive into a totally different feature, it will cost so much time. Projects like this can easily become very lengthy, and don’t forget maintenance. Instead, let them focus on what they do best.
3. Save a lot of money
At first, an analytics software integration seems to be a large cost. Don’t be mistaken on the cost of building the feature yourself. Specifically, integrating Cumul.io has a very low Total Cost of Ownership (TCO). For example, it doesn’t require setup, and there’s no need to manage servers. Think of the resources cost you’ll save for development and maintenance.
What are the benefits of Cumul.io?
Aside from all the above, Cumul.io is a very flexible platform. Our integration is built in such a way that it seamlessly integrates with your current infrastructure.
On top of that, you can use our white-labelling feature to build beautiful dashboards without third-party branding. Customize to your own look & feel, even add your own logo to it.
Let your clients monitor their data anytime and anywhere. Our technology is built for optimal display on all devices. Analyze your data at the office, or have a quick look on the go.
Want to learn more about integrating Cumul.io into your own SaaS product? Don’t hesitate to contact us, we’re here to help you.